Bad Leads

A news lead draws the reader into the story article and addresses the who, what, when, where and why. If it is a bad lead the reader won't want to continue reading the story. They are the first two sentences of a story, usually straight to the point.

Example: The New York Times April 3

Explanation:

The current lead doesn't address the headline and is kind of unnecessary. The second paragraph becomes unecessary too or it can be shortened.

Revision:

 Sites including Roman and Hers make obtaining lifestyle drugs--libido pills-- embarrassment free and online dinner ordering easy. "E.D. meds prescribed online, delivered at your door starting at $2 per dose." "Low sex drive? That can be optional. Try today -- $99," ads promote on the sites.